Held numerous lead roles in PR at Sun.
Developed compendium of Java stories for media use at world’s largest developer conference, JavaOne. Handled concept, research, interviews, and distribution phases. As Sun’s Java Customer PR manager, landed thousands of Java testimonials to promote Write Once, Run Anywhere (WORA) cross-
platform feature. On Launch Team for Star Office acquisition. Exceeded productivity and quality expectations. Hired full-time as senior Java Customer PR manager. Building on previous success, expanded customer-story PR strategy to Sun’s full suite of systems. Known as “go-to guy” to gain coveted customer access to aid in gaining coverage. Service was particularly valuable for high-pressure media situations with reactive business press. Positioned Sun as market leader, boosted sales, and put key competitors on watch.
Held senior Eco-Responsibility PR manager post. Developed key messages and generated strategic coverage in national outlets upon launch of Sun’s strategic Eco Responsibility corporate initiative. Media trained and nurtured newly assigned senior executive as company thought leader. Significantly improved Sun’s reputation as socially responsible company.
As Sun’s Vertical and Industry PR manager, generated over 50 strategic articles in vertical publications, serving as Sun’s PR weapon for the global financial services and retail vertical division. Advanced company objectives and positioned Sun as leader in strategic markets.